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...g resources and activities. IMM Graduate School's BCom in Marketing and Management Science is internationally ranked as one of the top 15 bachelor programs in management science ... Marketing Management by Philip Kotler - Goodreads ... . read more We are a distance learning institution with students from more than 20 different countries around the world, including: Definition of marketing management: The application, tracking and review of a company's marketing resources and activities. The scope of a business' marketing management depends on the size of the business and the industry in which the ... Overview. This course is an excellent foundation for a care ... Marketing management - Wikipedia ... . The scope of a business' marketing management depends on the size of the business and the industry in which the ... Overview. This course is an excellent foundation for a career in marketing and/or management. Alternatively it will help you bring a marketing and management perspective to any number of other business roles. Management vs Marketing. Marketing is a big concept, which entails many activities. The process starts with identifying customer needs for a particular service or product, then continues by producing the product with the appropriately defined qualities, determining the pricing based on market dynamics, prom...